News
Football fans urged to think green this summer
A host of stars are urging football fans in Hertfordshire to give a red card to waste – by recycling the mountain of extra cans and bottles they will generate during the World Cup.
'the BIG recycle', a Government-funded national recycling week, launches on June 5th. The campaign is being backed by ITV football presenter Gabby Logan, former England international footballer Graeme le Saux and actor and impressionist Alistair McGowan.
Fans in Hertfordshire thirsting for an England victory will be cracking open thousands of extra cans and bottles of beer and soft drinks as they cheer on Sven's men from their living rooms. Newspapers and magazines will also be affected. The partying spree is set to generate a mountain of World Cup waste – all of which can be recycled.
Gabby Logan said:
'I'm thrilled to be supporting 'the BIG recycle', because my family and I are already keen recyclers. We always use our council's doorstep collection service, and try to shop sensibly to buy recycled or recyclable goods and packaging. It's easy to get into the habit, and it makes a lot of environmental sense.
Given that we generate even more waste than usual during a major sporting tournament, I think the World Cup is a great time to remind people to do their bit. I hope everyone will make recycling their goal this summer.'
'the BIG recycle' is jointly organised and funded by WRAP (the Waste & Resources Action Programme) – a Government-funded UK programme established to promote resource efficiency - in partnership with the leading materials reprocessing organisations British Glass, Corus, Novelis, PaperChain, the Corrugated Packaging Industry and Recoup. The campaign is now in its third year.
Jennie Price, Chief Executive Officer of WRAP said:
'This campaign is a great opportunity to remind people just how easy it is to recycle. Nine out of ten of us are able to recycle on our doorstep. What's more, we now have a measure of the positive contribution that recycling can make to tacking climate change – equivalent to taking a staggering 3.5 million cars off the road – so it's a simple way in which everyone can make a difference.'
This feature was added on 5th June 2006